GT Racing Sponsorships: 9 Major Partnerships Announced
McLaren WEC Hypercar launches 6 founding partners while IMSA debuts data platform with 18 OEMs. Luxury brands dominate ultra-affluent GT racing.
Industry News
News and analysis from the professional motorsports industry.
12 articlesGT Racing Sponsorships: Airbnb, Endava, Deloitte Q1 2026
Major sponsorship announcements from Airbnb, Endava, and Deloitte reveal digital transformation trends in IMSA, WEC, and IndyCar racing partnerships.
GT Sports Car Racing Sponsorship Intelligence Report
Weekly analysis of GT sports car racing sponsorship deals including Airbnb's IMSA entry, Endava's IMSA expansion, and Lindsay Honda's TCR program activation.
IMSA 2026 BoP Gag Order and SRO Format Changes
IMSA enforces stricter BoP commentary rules while SRO America shifts to three-hour endurance format for 2026, reshaping competitive strategies.
GT Racing Sponsorships: Jan 19-26, 2026
Rolex extends Daytona, Endava expands IMSA presence, Phillips 66 returns to Honda, Airbnb sponsors WEC.
GT Sports Car Sponsorship Report January 2026
Analysis of four major GT sports car sponsorship deals worth $15-20M in 2026, including Airbnb's IMSA entry and Endava's expansion to premier racing series.
GT Racing Sponsorships & Partnerships Jan 2026
Analysis of Airbnb's IMSA title sponsorship, Endava's Toyota expansion, and corporate marketing strategies in motorsports with valuations.
IMSA Rolex Preview: BoP, Tire Tech & E-Sport Initiatives
IMSA sets Balance of Performance for Rolex 24, unveils "Vision" tire pattern, and announces YouTube streaming expansion in latest motorsports industry update.
IMSA Rolex 24 Balance of Performance & WEC Hypercar Updates
IMSA sets BOP for Rolex 24, WEC confirms Hypercar lineups, and SRO America secures FS1 broadcast deal in major motorsports news.
GT Sponsorship Trends: Airbnb, Endava, and More
Explore the latest GT sports car sponsorship trends, including Airbnb's IMSA entry and Endava's expansion, shaping motorsports partnerships in 2026.
IMSA & WEC 2026: Grid Shifts & Tech Trends
Explore IMSA and WEC's 2026 season-opener trends, from grid consolidation to tech innovations like Michelin's Vision tires and BoP adjustments.
GT Racing Sponsorship Trends in 2026
Explore major sponsorship deals in GT racing for 2026, featuring Airbnb, Endava, and Deloitte partnerships.